Remember trading stamps? They were the original consumer loyalty programs – and how our parent company got its start. That’s BI Worldwide’s Founder, Guy Schoenecker, in front of one of the first Bonus Stamp redemption centers in the 1950′s.

From those modest beginnings, BI Worldwide has grown into a 1,200 employee loyalty marketing agency with offices around the globe. Along the way we’ve earned a plethora of industry awards including the prestigious Malcolm Baldrige National Quality Award – and that’s Guy Schoenecker again, accepting the award from President Clinton in 1999.

During the past decade, BI has become a leader in the area of CPG loyalty called Coalition Marketing. In this specialty, we bring together manufacturers who have the same audience in common and work collaboratively to identify and interact directly with their combined pool of consumers.

As an example, consider Foodservice Rewards™. In developing this Frequent-Buyer Rewards program for Chefs, we’ve engaged every leading brand in Foodservice including Nestle, Unilever, Kraft, Splenda, General Mills, Sara Lee, Hormel, Perdue, Procter & Gamble (and dozens of others) representing over 150 brands and 5,000 participating products.

This coalition approach to marketing has engaged the largest audience of Chefs and Foodservice Directors on the globe. In fact, Foodservice Rewards has become the most-visited industry website and its traffic well exceeds that of any foodservice publication or trade show.

In the Fall of 2010, we’ll launch a similar initiative for CPG manufacturers who have green-leaning consumers in common. By working together, we’ll help you interact directly with your most valuable customers and find more like them to grow your brand. Interested? Please contact us.